Growing Groen's membership to 10,000+

01The challenge

Groen is a political party dedicated to building a humane, healthy and fair society with equal opportunities. It champions respect for the environment: a world where people and animals live well alongside fertile soil, pure water and clean air.

As the 2019 elections approached, Groen set out to overhaul its digital infrastructure, starting with its donation and membership systems.

The new system had to support Belgian payment methods, Bancontact and Domiciliëring. The goal was a better design that made giving on mobile easy and encouraged recurring donations, growing recurring revenue and membership to support the party's election campaign.

02The solution

SmartRaise provided the foundation, with built-in support for the payment methods Groen needed. The design team tailored the platform to match Groen's visual identity and website.

1. A checkout built to convertUX and UI best practice streamlined conversions and promoted regular giving. A custom-designed, tested checkout with step-by-step flow kept friction to a minimum.
2. Fewer drop-offsSmartRaise identified the common points where supporters got stuck and restructured the forms to fix them. Supporters can easily update their details on mobile.
3. Automated payment recoveryRetried charges, email outreach and escalation steps protect supporter relationships when a payment fails. Automation freed the team to focus on growth instead of fundraising admin.
4. NationBuilder integrationData syncs to Groen's CRM automatically, giving real-time member insight in one place, which was critical for digital campaigning.

03The results

The new membership and donation system drove rapid growth. Groen passed 10,000 members before the election, contributing significantly to the party's success in 2019.