To add a logo after pasting into MailChimp: in Code your own, find the header <span> and replace it with <img src="YOUR_LOGO_URL" alt="Org name" width="140" style="display:block">. Host your logo via MailChimp Content Studio or on your own domain.

Copy this and paste it into MailChimp's Subject field when setting up your campaign. Use *|IF:FNAME|*Name*|ELSE:|*Fallback*|END:IF|* for personalisation.

Hidden preheader — email clients display it as the inbox snippet.

One sentence. Concrete. A person, a place, a number.

What's needed, by when, what's at stake.

Used for the secondary monthly giving link below the amount buttons

Used in the "start a monthly gift from £—" link below the donation buttons. Set this to your lowest comfortable recurring ask.

The part after cms.smartraise.net/ in your form URL

Format: appeal-[name]-[year]

Identifies the traffic source in SmartRaise. Added to every prefill URL alongside the campaign tag.

The giving frequency pre-selected in your SmartRaise form.

The payment method pre-selected in your SmartRaise form.